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Dr. Michael Rickels

Optometrist

optometrist Madison, WI Ssm

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Reveal Contact Info

Overview

Level

Staff

Function

Healthcare

Tenure

10 years at Ssm

Gender

Male

Connections

Position in HealthTal Database

12,945 healthcare professionals in HealthTal hold the optometrist specialty. Michael Rickels is one of them.
227 optometrists are based in WI (out of 28,699 total healthcare contacts in that state).
64 contacts at Ssm are tracked in HealthTal.
Typical optometrist compensation in WI: $91,000 – $168,000 (median $126,000). Source: BLS OEWS adjusted for state cost of labor.
Top employers of optometrists in WI: Shopko (9), Shopko Optical (6), Sole Proprietor (6).
16% of optometrists in WI hold a senior title (Director, Manager, Chief, VP, etc.).
81% of optometrists in WI have verified education credentials on file.

Data refreshed May 2026.

Public records & verifications

Verify against the NPPES Provider Registry (HHS / CMS). Search NPPES →
Professional LinkedIn profile on file (subscribers only).
Data aggregated from public licensure databases, LinkedIn, and verified employer records. Cross-check via the registry link above.

Education

Illinois College Of Optometry

Doctorates

2010

Iowa State University

Bachelor Of Applied Science

2006

Skills

Contact Lenses Glaucoma Healthcare Optometry Ocular Disease Refractive Surgery Treatment Diabetes Emr Cataract Ophthalmology Dry Eye Eye Exams Primary Care Lenses

About Ssm

Industry

Hospitals & Physicians Clinics

Employees

5000+

Revenue

$1B+

Website

ssmhealth.com

Office Location

Madison, WI

Professional Overview

Dr. Michael Rickels is a Optometrist, currently affiliated with Ssm, based in Madison, WI. As a optometrist, Dr. Rickels contributes to patient care, clinical workflows, and healthcare operations in Madison, WI. They have been with Ssm for 10 years. Dr. Rickels holds academic credentials, including Doctorates and Bachelor Of Applied Science, from Illinois College Of Optometry and Iowa State University. Core competencies include Contact Lenses, Glaucoma, Healthcare, Optometry, Ocular Disease. Ssm operates in the Hospitals & Physicians Clinics sector with a workforce of 5000+ employees. Healthcare organizations seeking to recruit optometrist professionals can use HealthTal to access verified direct email addresses and personal phone numbers sourced from NPI records and professional licensing databases. Direct outreach to optometrist specialists consistently yields higher response rates than passive job board postings, particularly for roles requiring specific clinical credentials or state licensure. The Madison, WI healthcare market offers access to a concentrated pool of clinical professionals, making direct outreach particularly effective for organizations building local care teams or expanding service capacity in the region.

Recruiting optometrist

Healthcare professionals with optometrist expertise are recruited nationwide. Direct outreach via verified email and phone produces significantly faster placements than relying on job boards or passive candidates. HealthTal's database provides personal contact data verified against NPI and state licensing records.

Browse all optometrists →

Frequently Asked Questions

Where is Dr. Michael Rickels located?

Dr. Michael Rickels is based in Madison, WI. They are currently affiliated with Ssm.

What is Dr. Michael Rickels's specialty?

Dr. Michael Rickels specializes in optometrist. Their current role is Optometrist.

Where does Dr. Michael Rickels currently work?

Dr. Michael Rickels currently works at Ssm. They have been there for 10 years.

What is Dr. Michael Rickels's educational background?

Dr. Michael Rickels attended Illinois College Of Optometry and Iowa State University.

How do I contact Dr. Michael Rickels for recruiting?

HealthTal provides verified direct email address and phone number for Dr. Michael Rickels. Subscribe to access full contact details including personal email, direct dial, and LinkedIn profile.

How do I recruit a optometrist?

Recruiting optometrists typically involves reaching out via direct email or phone. HealthTal's database provides verified contact data for optometrists across all 50 states, allowing you to contact candidates directly without going through job boards.

What is the average salary for a optometrist in WI?

optometrists in WI typically earn $91,000 to $168,000 annually, with a median of $126,000. Figures derive from BLS OEWS data, adjusted for state cost of labor. Senior-titled roles (Director, Manager, Chief) and high-acuity practice settings push the upper end.